[{"id":157768745038,"handle":"all","title":"All Products","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2019-11-30T09:15:32-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"candybox_generated"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"},{"column":"vendor","relation":"not_equals","condition":"Handsome Devil"}],"published_scope":"web"},{"id":306187043013,"handle":"all-products","title":"All Products","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2024-06-24T11:25:21-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"bundle"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global"},{"id":130019295310,"handle":"all-products-without-route","title":"All Products (Without Route, Shipping, Price \u003e$23)","updated_at":"2025-12-15T06:06:24-08:00","body_html":"","published_at":"2019-05-03T15:27:55-07:00","sort_order":"best-selling","template_suffix":"shop-all-2","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"abundance"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"variant_price","relation":"greater_than","condition":"10"},{"column":"title","relation":"not_contains","condition":"card"},{"column":"variant_inventory","relation":"greater_than","condition":"1"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global"},{"id":241640997061,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2021-01-19T12:45:46-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Womens"},{"column":"title","relation":"not_contains","condition":"BFD"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"web"},{"id":238757609669,"handle":"hoodies","title":"Hoodies","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2020-12-16T05:08:56-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hoodies"},{"column":"vendor","relation":"not_equals","condition":"Handsome Devil"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global"},{"id":304258089157,"handle":"in-case-you-missed-it","title":"In Case You Missed It","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2024-05-15T13:02:48-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"icymi"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global"},{"id":330052272325,"handle":"keep-going","updated_at":"2025-12-15T04:06:03-08:00","published_at":"2025-12-03T10:34:12-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"KEEP GOING","body_html":""},{"id":268722503877,"handle":"matching-sets","updated_at":"2025-12-15T22:17:54-08:00","published_at":"2021-05-27T19:49:02-07:00","sort_order":"manual","template_suffix":"anew_template","published_scope":"global","title":"MATCHING SETS","body_html":"\u003c!--\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/COLLECTIONBANNERNEWCINCHWAISTSETS.jpg?v=1675741278\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/COLLECTIONBANNERNEWCINCHWAISTSETS.jpg?v=1675741278\"\u003e--\u003e","image":{"created_at":"2021-05-27T19:49:26-07:00","alt":null,"width":1067,"height":1600,"src":"\/\/www.bdrocks.com\/cdn\/shop\/collections\/Screen_Shot_2021-05-27_at_6.24.47_PM.png?v=1725482677"}},{"id":272048947397,"handle":"new","updated_at":"2025-12-15T22:17:54-08:00","published_at":"2021-07-09T14:41:31-07:00","sort_order":"manual","template_suffix":"anew_template","published_scope":"global","title":"NEW","body_html":"\u003c!--\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/ICYMIBlasty_50kGiveaway-02.jpg?v=1687478360\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/ICYMIBlasty_50kGiveaway-02.jpg?v=1687478360\"\u003e--\u003e"},{"id":348054793,"handle":"outerwear","title":"Outerwear","updated_at":"2025-12-15T22:17:54-08:00","body_html":"\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/CollectionBannerStaffPicks_092a2923-cdec-46be-8bab-2f6ddcd8b5d1.jpg?v=1685186695\"\u003e","published_at":"2018-12-15T11:30:43-08:00","sort_order":"manual","template_suffix":"outerwear","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Women's Outerwear"},{"column":"tag","relation":"equals","condition":"Women's Hoodies"},{"column":"tag","relation":"equals","condition":"Fleece"},{"column":"tag","relation":"equals","condition":"Thermals"},{"column":"tag","relation":"equals","condition":"Outerwear"}],"published_scope":"global","image":{"created_at":"2018-09-06T15:52:48-07:00","alt":"","width":891,"height":1100,"src":"\/\/www.bdrocks.com\/cdn\/shop\/collections\/Stronger_Zip_Back.jpg?v=1575749534"}},{"id":295795622085,"handle":"top-picks-under-20","title":"Top Picks Under $20","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2023-11-24T12:34:30-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"20"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global"},{"id":291762405573,"handle":"wholesale","updated_at":"2025-12-15T22:17:54-08:00","published_at":"2023-01-10T17:25:47-08:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"WHOLESALE","body_html":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/WholesaleImagev3.jpg?v=1673901196\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/WholesaleImagev3.jpg?v=1673901196\"\u003e","image":{"created_at":"2023-01-16T12:33:47-08:00","alt":null,"width":1800,"height":900,"src":"\/\/www.bdrocks.com\/cdn\/shop\/collections\/Wholesale_Imagev3.jpg?v=1673901228"}},{"id":314089504965,"handle":"wholesale-catalog","title":"Wholesale catalog","updated_at":"2025-12-15T22:17:54-08:00","body_html":"","published_at":"2024-12-11T13:50:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"},{"column":"variant_weight","relation":"greater_than","condition":".0001"},{"column":"tag","relation":"equals","condition":"wholesale"}],"published_scope":"global"},{"id":348055305,"handle":"womens","title":"Womens","updated_at":"2025-12-15T22:17:54-08:00","body_html":"\u003c!--\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/WomensViewAllBanner-01_1.jpg?v=1691330902\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1588\/6647\/files\/WomensViewAllBanner-01_1.jpg?v=1691330902\"\u003e--\u003e","published_at":"2018-12-15T11:36:48-08:00","sort_order":"manual","template_suffix":"shop-all-2","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Womens"}],"published_scope":"global","image":{"created_at":"2018-06-22T10:15:28-07:00","alt":"","width":972,"height":1200,"src":"\/\/www.bdrocks.com\/cdn\/shop\/collections\/Hating_Me_Promo_IG-02.jpg?v=1612373777"}}]
["Codisto","fc:Category:Hoodies\/Pullovers","Hoodies","icymi","New Bubble","Outerwear","SCZH","sse","Wholesale","wholesaleb2b","women's","Women's Hoodies","zip hoodie"]
Skip to content
Keep Going Zip Hoodie
Keep Going Zip Hoodie
When life feels like it’s closing in, this is your reminder that it’s not the end — it’s the turning point. 💀🦋
The Keep Going Zip Hoodie blends comfort with meaning, featuring our powerful butterfly-skull artwork surrounded by roses and the message: “Just when you thought it was the end, it was really the beginning.” This design honors the warriors who rise, rebuild, and keep going no matter what.
Soft, easy, and effortlessly badass, this full-zip style layers perfectly for every season. The front showcases our Beautiful Disaster logo and butterfly-skull emblem, keeping your strength close to your heart while the detailed back graphic tells your story without you saying a word.
A tribute to resilience. A reminder of rebirth. A wearable reason to keep going.
⚡ Limited quantities. Don’t miss your chance—again.
Easy To Care For : Machine wash in cold, tumble dry on low, do not bleach, hang to dry for extra protection from shrinkage. 80% Cotton 20% Polyester, Imported.
Please allow 4-7 business days for us to process your order. We strive to fulfill orders in 2-4 business days, but sometimes we need a little more time to catch up! Shipping in the USA generally takes 2-10 business days. Worldwide shipping takes 3-14 days depending on the service you pay for and the country you live in.
